Being Borne

Amanda George
Borne Naked® Director

Last year, handbag fashionista Amanda George was madly rushing to get ready for a night out with the girls. The on-time taxi driver started honking his horn like a madman so Amanda frantically threw the contents of one handbag to another one of her 45 handbags, raced outside, slamming the door shut behind her. Then it hit her like a bad margarita: she’d forgotten her house keys and favourite lippy, which were in her other handbag! Disaster.

After a soiled night out, and hours of waiting for a locksmith outside in the cold, she got thinking... A night out should never be this hard. Surely there’s a better way to keep our handbags, and therefore our lives, less cluttered and better organised?

It was then that her revolutionary idea was Borne – cue her best-selling, clear, removable handbag liners you put all your essentials in, allowing you to transfer contents from one handbag to the next without leaving anything behind. From work bag to handbag to gym bag to beach bag... in under 10 seconds!

One glance through the clear (‘Naked’) liner and you see your phone, fave lippy, hand cream, body spray, keys, iPod and ID – you've got it all, you can immediately find everything, and nothing gets left behind. Plus the liners keep the inside of your bag looking as gorgeous as the outside, protecting the lining from leaky lip gloss, melted chocolate, soggy chewy and dreaded pen ink stains.

Amanda George, Director